Most designers forget to integrate how the brochures are folded. In order for a brochure to be truly effective, you must carefully plan how they unfold.
The four panel fold is widely used in advertising or promotional campaigns that are done through mail. Why? It is because you no longer need envelopes to send these postcards to your target and potential customers. Just put a stamp on the postcard and you are good to go.
You can fold the paper again down the middle so that the folded edges meet and a fold is created in center panel of the paper - also known as a double gatefold. This type of fold is also best for direct mail brochures specially invitations or for correspondence purposes.
It is perfect for direct sales mailers, directional invitations and brochures that contain maps because this type of folding technique is borrowed from map folding. Plus, it can also be mailed even without an envelope.
There are other types of custom folds that you can discover. Just use your imagination and explore the different possibilities and advantages that it will give your brochure printing design.
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